Prior studies suggest that subtle messaging interventions can reduce prejudice by stimulating perspective-taking. For instance, there is evidence that reminding citizens of their family’s experiences with displacement can induce empathy toward refugees. We test the generalizability of this treatment in five new studies in Cyprus, Turkey, and Greece, and find no evidence that descendants of displaced Turks, Greeks, or Greek Cypriots become more sympathetic toward refugees when a comparison to their own family experiences is drawn. In some cases, they become more hostile. Our study raises doubts about the scalability of this strategy to reduce anti-refugee bias. Drawing ingroup-outgroup parallels generates context-specific effects and does not move policy attitudes. We conclude by discussing the practical limitations of light-touch interventions and calling for more research on how prejudice-reduction interventions can be scaled.